It is not about sticking keywords throughout your website with the hope that the search engines will simply just reward your paltry efforts with a top 100 ranking. Put all that nonsense aside bring some marketing to the table and watch your efforts work.

User Experience.

Put yourself in the users shoes. If you stick keywords all over each page where the flow of reading is disrupted, then how is your audience going to respond to that?

In order for them to pick up the phone and call you, they need to be able to read your copy with no interruptions. If every three words of your copy is a keyword they will most likely just leave your website entirely. There is a thin line between too many keywords and not enough so make sure you walk that line safely.

Targeted.

Make sure you are picking keywords that fit the content of that specific page.

For example, if you sell tennis racquets on a specific page, target tennis related keywords for that page. Don’t target golf related keywords as well because you want to rank for that keyword.

Always keep things relevant when it comes to optimization because the search engines will respond much better to it.

Conversions

Optimizing a website is not just about search rankings and keywords. It is also about how people interact with your website. Content is most definitely key, but what good is all that content if your traffic does not understand what they should be doing once they arrive at your website.

You need to have a plan for guiding the user around your site to convert into an action on their behalf.

So remember that you should approach optimising your website with a marketing hat on and your decisions will be more focussed on building your brand and converting your traffic rather than gaining high page rankings.

AdNews: Rebel Sports hires Quantium to evaluate media spend.

It takes someone a third of a second to decide whether they are going to open an email, three seconds to see if there is something of interest, and 30 seconds to respond to your ‘call to action’ message. The difference between losing and keeping a customer can come down to an understanding and appreciation of who your customers are and what they want.
The important thing to remember with email marketing is that you are creating a relationship with your customer through targeted and relevant information. It’s not about selling, it’s about educating the consumer about your product or service.

In today’s digital world, relevant communication is vital. Customers are bombarded with thousands of email messages every day, so you need to ensure that your message is the one that’s heard and that your customers trust you.

Place yourself in your customers shoes… You are an avid golfer, very into the PGA tour and have just subscribed to Golfing Monthly. You want to be caught up on the latest news from the PGA, but instead you are fed newsletter after newsletter about professional bowls (it happens) . You get fed up and either unsubscribe or report it as SPAM. Then ask yourself why you took this action? Short answer is because the content wasn’t relevant. It didnt take too long to make that decision did it?

So before you send out that next newsletter, Ask yourself: is it relevant? Is it educational? Informative? Engaging? Will my customer want to read this? It all comes back to the ‘what’s in it for me?’ value proposition. If you are not giving your customer what they want, they will leave you; it’s as simple as that.

The biggest mistake small businesses make when it comes to email marketing, is not sending targeted messages.

In order to avoid this, businesses need to do three things: segment the database, analyse the statistics and take the time to build an attractive message. Don’t rush to get your message out, there will be more harm then good come out of it.

How do you stand out from everyone else out there with all this growth?

Here are a couple of quick and easy tips to help your Facebook marketing:

1. Do a daily post but its essential to Post Content on the Weekend

According to DanZarrella.com, content posted on the weekend is shared more often than content posted during the week. By saving a portion of your content for Saturday and Sunday, you’ll increase the number of likes, comments, and views. People have more time to read on facebook and participate on the weekend.

2. Develop Facebook-specific Offers

In a recent Performics survey, Facebook users polled said they are most interested in receiving printable coupons (32%) and sale or deal notifications (28%) from companies. Instead of posting recipes or games, try an exclusive coupon or discount. Your fans will love you for it.

3. Think Mobile

Mobile usage continues to soar, and according to Facebook, people who access the site via their mobile device are almost 50% more active than non-mobile users. So keep mobile users in mind when updating your page and mobile-optimize content when you can. They’ll appreciate the good user experience. You’ll improve your response rate. It’s a win-win.